pret-a-manger\'s salad container swap highlights us-uk cultural divide

by:Yucai     2020-05-17
London-
Chain restaurant based on PretA-
The manger entered the US market for the first time in 2000 and has a position in New York City.
To a large extent, they have made a seamless transition to the American way.
American customers enjoy fast service and fresh food.
Taste salads and sandwiches enough for the company to taste at more than 50 locations in New York, Chicago, Boston and Washington, D. C. C.
But until recently, one aspect of the dining experience was ignored in the translation: salad.
As we all know, Pret has long served salads in small rectangular cartons.
They look like this: these boxes are very consistent with the simple aesthetics of the chain.
They\'re clean and cheap. tech.
But they are a big problem for Americans.
\"It turns out that Americans like to shake salads,\" Brad Huron, vice president of purchasing at Pret, said at a recent lunch with reporters at the company\'s New York Culinary headquarters . \".
The box does not have enough space for the customer to shake the dressing in the salad instead of throwing it properly.
Once they are opened, they can no longer be sealed-
So, if you are reckless enough to try to shake it, you will put on your clothes on your shirt.
Herron explained that Pret\'s British product designer did not take this behavior into account because the British generally do not shake the salad.
What will they do?
\"I think they just poured a little seasoning on it,\" Herron said . \".
\"Obviously, some of them dip some lettuce into one side of the dressing.
\"In any case, when Pret-A-
Manger\'s US team is making changes to the salad menu this summer and they decided to focus as much as possible on their salad container and the salad in it.
They tested several different possible shapes and materials before settling on a new plastic bowl that looks like this: the new container hit the United StatesS.
There are four new salads in the store in June 24: beets and berries, ham and quinoa, salads and fresh markets.
They were accompanied by a small sign declaring them \"100% recyclable, 100% stable.
Herron explained that this first quality is a preemptive response to the most common complaints about the new bowl.
\"Everyone sees these things and thinks, it\'s a lot of plastic, definitely worse for the environment than the old box,\" he said, holding a new salad container . \".
But these are 100% recyclable. -
We have made sure.
There are plastic liners in the old boxes, so, to recycle them, you have to take them apart first, which is not possible.
\"It\'s a benefit no matter how you shake it.
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