40+ ceos back new narrative for plastics
When it comes to solving the \"plastic problem\", a common theme is that we will try to use a little less and recycle a little more.
While this is generally considered important, industry leaders today announced support for a more positive vision of choosing innovation and creativity rather than just trying to eradicate plastics.
With the analytical support of the World Economic Forum in Davos, the World Economic Forum and the Alan MacArthur Foundation, SYSTEMIQ released the following
This time last year, the 2016 new plastic economic report was released at the same event.
New plastic economy: the promotion action is recognized by someone on the plastic value chain.
Support the CEO from Novamont and Dow Chemical, who work in the chemical and manufacturing phase, Unilever CEO Paul Polman and other voices from Coca --
Cola, Danone, Mars, M & S and Carrefour at the brand and retail end.
The leaders of Veolia and Suez also praised the suggestions in the report, recognizing the role that resource management companies need to play in the reassessment
Thinking about the flow of plastic.
Another important stakeholder is to focus on the regions and cities where most of our plastic products are represented in London, Phoenix, Flanders and Scotland.
Tim Brown, ideo ceo, represents a key design phase.
No wonder these stakeholders have taken new action on the plastic issue.
The first new plastic economic study in 2016 made headlines, and the shocking prediction is that by 2050, there may be more plastic in the world\'s oceans than fish.
Behind this statistic is a more detailed study, which provides the first comprehensive assessment of the global flow of plastic packaging.
The new plastic economic report found that 95% of the value of plastic packaging materials, value 80-
120 billion a year, after a brief use, the economy is lost.
Now, more than ever, people are aware of the risks plastic poses to natural systems and the opportunities associated with capturing the value of this loss.
©Carlos Catanostock. adobe.
This time, the author of the report details an action plan that leverages the expertise of all these participants in the plastic supply chain.
This study addresses the global plastic flow problem through the redesign and innovation, reuse and recycling of the three major \"transition strategies\" identified to maintain the value of plastic packaging and prevent its leakage to natural systems
Of course, not all packaging is equal, and the report applies these different methods to various types of plastic around us.
Small packages such as sachets, lids and sweet wrapping paper, as well as materials of lower volume such as polystyrene, more
Material \"layered\" packaging and nutrients-
Contaminated containers for fast food and other foods account for 30% of the market by weight.
These are the parts that need the most basic redesign.
The other part, calculated by weight, accounts for 20% of the plastic packaging market and can be replaced with reusable or refillable alternatives. The most well-
The known examples here are undoubtedly reusable handbags, but refilling is also becoming more frequent in cleaning and personal care products as well as in commercial to commercial applications.
The remaining 50% of plastic packaging also requires a more indirect second use, and the catalytic action study describes how today\'s recycling practice needs to be carefully upgraded.
The three strategies of \"redesign and innovation, reuse and reuse\" will not be as sweet as the three more familiar strategies of \"reduce, reuse.
What happened to Reduce?
In recent years, there have been many successful cases in this area, most notably the one-time plastic bag tax, which is becoming more and more popular in Europe and the United States, which usually has an impressive impact on reducing use.
More importantly, activities like breakfree plastic
A campaign of over 100 non-governmental organizations
Effective work has been done to stimulate public support for the \"use less\" approach.
When these plans work well, they have the potential to significantly reduce the amount of plastic waste generated.
This is a vital task.
In this case, why bother updating this common rule of thumb, and what\'s the difference with this new approach?
Maybe it can be attributed to plastic being one of the most common and useful materials in our industrialized world.
Let\'s be sensible: most plastic materials are not evil in themselves.
The system they design, manufacture, use and dispose of does not work.
In addition, given the projected production growth mentioned earlier, key players in the industry are questioning whether the mere adoption of a reduction strategy is sufficient to address the problem of the system reaching its limits.
With these issues in mind, we can certainly come up with a better vision for the future, rather than simply targeting plastics and rejecting the benefits that these materials offer?
As the author says, can we create a more positive narrative around \"innovation, redesign and coordination based on the principles of circular economy?
\"This is the purpose of the new report, which outlines the circular economy approach necessary to put the plastic world on a more positive path.
Pieces of plastic like sachet, tear
By weight, plastic packaging, lids, straw packaging, sugar paper and cans seem to be small, but they account for about 10% of the global plastic packaging market.
The challenge is that these items have a tendency to escape the collection or classification system, and there is no economic recovery path, so there is a good chance that they will never be recycled.
So this is first to eliminate the need for them.
A small design adjustment of aluminum ring tension can prevent material loss©Paketesama-stock. adobe.
ComThis means going back to the design phase, where seemingly minor adjustments can have a huge impact.
Think about aluminum drinks: ring until 1970 seconds-
The Tab tab was torn and disposed.
Since then, it has been replaced by the \"stay on the label\" used today, reducing the chance of material leakage.
The idea can also be found in some plastic packaging, with the flip top cap that comes with it just like it\'s on a tomato sauce bottle, but the new plastic economics researcher says the idea needs to be broader.
Again, this is not to avoid plastic
This is about using it in a way that prevents material from being lost from the system.
More ambitious solutions include \"disappearing packaging\": Tearing
Pods that dissolve or leave no packaging.
Expanding and improving the ability to compostable packaging can also be part of the solution, and it is also good to increase the value of organic bins.
The effort to increase reuse means focusing on the \"internal cycle\" of the circular economy, retaining the value of packaging, and embedded energy, labor and resources involved in manufacturing, such as water.
Changing the delivery mode itself prevents material loss and provides economic benefits with the option of dispenser, refilling and recyclable packaging.
Progress has been made in this regard, especially in the personal and home care markets where companies like Splosh and Replenish have shown how it is done.
After all, products like detergent and soap usually contain only a small amount of \"active ingredients\", so delivering it as a concentrated refill can save not only packaging, but also finance in transportation and
Recycling is still part of it, but it needs to be done better, according to the new plastic economy author.
We should develop a joint approach rather than having materials of different types, colors and grades mixed together for recycling.
All participants in the plastic value chain need to sing from the same hymn sheet, from the person who designed the package to the company that processes the material in the post-use phase.
Stakeholders need to work together to achieve best practices in packaging formats, polymers used, and applications of additives and pigments --
All of this is likely to be fragmented and final today. of-
Try to recycle pipes.
The catalytic action report found that such coordination could lead to an increase in value of $190 --
Collect 290 kilograms of plastic per ton, and upgrade the recycling economy to a positive area.
The study culminates in the detailed action points to shift the new vision of plastics from reporting to reality.
Wheels have been launched through the new plastic Economy Initiative launched by the Allen MacArthur Foundation in May 2016, which works with a number of leading companies, cities, philanthropist, decision makers, designers, academics, students and NGOs.
It seeks to establish dialogue among stakeholders, develop a unified \"global plastic agreement\", mobilize \"innovative moon action\" and collect the evidence base needed to support change.
While these two options are not mutually exclusive, there are some options ahead of us.
We can chase the plastic beluga.
Free future, using pollution reduction methods, while this is absolutely critical in reducing pollution, it does not necessarily lead us to the desired final state ourselves.
There is also an option: to use collaborative innovation and creativity to build a new plastic system that allows us to use these unique materials that provide useful and ubiquitous materials in a truly effective way.
If there is anything worth mentioning about the name and organization behind this new report, the latter is gaining momentum.
Wendy Schmidt supports The New Plastics Economy Initiative through Eric and Wendy Schmidt\'s strategic innovation fund as a major charity partner and the Oak Foundation\'s MAVA Foundation, and the people\'s postal code lottery players (GB)
As a charity sponsor
Amcor of coca
Coca-Cola, Danone, MARS, Novamont, Unilever and Veolia are the core partners of the program.